So why did Toc chose to use Sapphire Crystal Glass in its first watch, the Noir Blanc?

Simple. There is just no other choice that makes better sense.

Most watches on the market today use a normal mineral crystal glass to protect the dial. I just don’t understand this but I do understand it also. I know what you are thinking, ‘this guy has lost it and isn’t making any sense’. Ok, just hear me out.

Why would you design a watch and not use sapphire crystal? How could you go through all the pain and suffering, the late nights lying awake when designing the watch and not showcase properly, the way it deserves?

This answer is simple too, you just don’t love it, you didn’t design it out of love, you designed it with a different desire altogether, merely because it’s cheaper. This is what I don’t get and let me tell you why.

When myself and my partner designed the Noir Blanc, we considered every element and material carefully because they are all of equal importance. Some elements and materials might be perceived by some to have a greater importance than others but you really shouldn’t think this way. They all add equally to the end product and therefore none can be overlooked.

Every night when I lay awake in my bed thinking about our future creation I could picture the final product in my mind. I always imagined it the same way. It shone from wrist. It jumped off it in fact. It shouted ‘LOOK AT ME, I’M HERE!’ I couldn’t miss it. How could I? The elegant dial looked incredible as if it was on show. That’s the effect sapphire crystal has.

Of course, there are some other functional benefits too, such as its hardness. The fact is that the only material tougher than sapphire is diamond. Why else would Apple use it in the iPhone! Because it sits at no.9 on the Mohs scale. Briefly, the Mohs scale was devised to divide the whole spectrum of hardness using a scale of 1 to 10, 1 being the softest and 10 being the hardest material known to man, diamond. 

Using sapphire crystal is definitely way more expensive than mineral or acrylic crystal, but how could we encase our beautiful watch, our beloved creation in anything but the best. We couldn’t, we love it and we hope you will too.

Written by PJ, Toc Watch.