WHAT IS SO SPECIAL ABOUT THE BAUHAUS STYLE THAT HAS LED TO ITS LASTING INFLUENCE?
Bauhaus was an art school in Germany which operated from 1919 to 1933. Although it only operated for a 14 year period, its influence remains in many buildings, product designs, art and much more, still to this day. It was founded by architect Walter Gropius in Weimar who, at the time, probably had no idea the long-term influence it would have, not only in Germany but globally. During the short lifetime of the Bauhaus school, it output some of the greatest artists, designers and architects of the 20th century.
Bauhaus design was believed to be brave, rational and functional.
Many of the Bauhaus Architects & Designers believed that design should be simple, yet have an expressive spirit. It emphasized rationality and functionality by employing clean lines and forms.
“Less is definitely more” when it comes to Bauhaus.
Even the late Steve Jobs was a believer in the simplicity and clean styling of Bauhaus.
In 1983, he publicly discussed the influence Bauhaus style had on him in a talk he gave at the Aspen design conference. Jobs correctly predicted the demise of the ‘Sony style’ and the emergence of Bauhaus simplicity.
“The current wave of industrial design is Sony’s high-tech look, which is gunmetal grey, maybe paint it black, do weird stuff to it,” he said. “It’s easy to do that. But it’s not great.”
Jobs proposed something more subtle that focused on function and the reason the product existed in the first place.
“What we’re going to do is make the products high-tech, and we’re going to package them cleanly so that you know they’re high-tech. We will fit them in a small package, and then we can make them beautiful and white, just like Braun does with its electronics.”
Yes Jobs was speaking more about electronics and high tech but it’s this thought process and ethos that has led to so many beautiful watches being created by many watch brands such as Nomos, Junghans Max Bill, Skagen, Junkers and now Toc.
The Bauhaus styling is badly needed in a world of over the top styling. The last 2 decades have seen so many watches being large, aggressive, and just overdramatic that a calming influence is required and it’s this subtlety and poise that Bauhaus offers.
Bauhaus watches are a perfect fit for today’s world, as their minimalist design makes them elegant enough to be dress watches, while still being simple enough for daily wear. Bauhaus watches focus on clean fonts and thin hands and are generally housed in simple yet beautiful stripped-down cases.
Looking back at the origins of Bauhaus, its relevance and influence is undeniable, which is remarkable considering the school was founded nearly a century ago and only lasted little over a decade.
It’s this essence that embodies Toc and we created the Noir Blanc as an homage to a time past and to a brief era that, in its subtleties, paved the way for a timeless style that will continue to influence for decades to come.
Written by Will, Toc Watch.